Limited Supply S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
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Aug 6, 2025 Miranda Atkins, the Performance Marketing Manager at 365 Holdings, has a knack for turning small ad budgets into massive sales. She shares how diversifying from traditional platforms like Meta to reach audiences on Pinterest and AppLovin resulted in impressive holiday sales. Miranda offers insights on how to creatively adapt ads across channels and why relying on a single platform can be risky. She also discusses the role of AI in advertising and how smaller brands can leverage smart strategies without overspending.
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Q4 Meta Ad Performance Plateau
- Miranda found Meta ad performance plateaued sharply in Q4, limiting scale and efficiency.
- She quickly diversified by testing Pinterest, Snapchat, and AppLovin to find new growth channels.
Diversify Ad Channels Strategically
- Diversify ad spend across multiple channels to reduce dependence on any one platform.
- Use channels synergistically so ads on one platform feed remarketing on another, creating a tidal wave effect.
Measure Ads by Click Data
- Prioritize click-through data for measuring ad success instead of relying on view-through metrics.
- Use third-party tools like Triple Whale and long lookback windows for more accurate profitability insights.