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S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)

Limited Supply

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Innovative Advertising Strategies for Unskippable Engagement

This chapter delves into creative strategies for crafting engaging video ads, particularly during high-traffic seasons like Black Friday. It emphasizes the significance of humor, effective end cards, and using user-generated content while maintaining brand authenticity. The discussion also covers data-driven marketing decisions, customer retention strategies, and the collaborative nature of the e-commerce community.

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