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S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)

Limited Supply

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Leveraging Data and AI for Effective Briefing and Advertising

This chapter explores strategies for creating impactful briefs by utilizing past data and integrating AI technology into advertising. It highlights the onboarding of AppLovin as a new channel and the significant performance growth achieved during a pivotal sales period.

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