Marketing Operators The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior
17 snips
Jan 20, 2026 Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, dives into the evolving landscape of ecommerce funnels. He discusses the need for human-led creativity as AI becomes ubiquitous and critiques traditional direct response funnels that are losing their edge. Dylan shares insights on how homepage-style landing pages can enhance conversions and explores monetizing beyond just products. He also outlines a six-part research framework for optimizing customer behavior and how to prioritize testing for maximum impact.
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AI Plateau And Human Renaissance
- AI will plateau in software; the biggest gains will be in robotics and physical automation over the next decade.
- Dylan predicts a human creative renaissance as consumers distrust synthetic content and seek content that 'can't be faked.'
Automate Creative Analysis
- Use tools like Motion's Analyze This to automate creative analysis and free up strategist time.
- Let automated analysis surface actionable creative insights so teams can scale production and strategy execution.
Shoppers Browse More Deeply
- Users now visit more pages per session (from ~1.4 to ~3.5) and want choice and exploration.
- Funnels that force single paths (no header/footer) are losing effectiveness as shoppers browse more like in-store.
