30 Minutes to President's Club | No-Nonsense Sales Playbook: Top 10 moments that change the way we sell
25 snips
Jun 21, 2023 
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Use The Right Channel For Each Prospect
- If a prospect ignores a channel, stop pouring effort into it and switch to where they are active.
- Reallocate outreach to the channel the person actually uses, like LinkedIn, instead of repeating dead emails or calls.
Break Cadence For Timely Triggers
- Break your automated cadence when a timely trigger appears and act immediately.
- Use out-of-cadence touches (calls, posts, custom messages) to show you're human and relevant.
Start Calls With PPO (Purpose Plan Outcome)
- Open calls by stating Purpose, Plan, and Outcome (PPO) to align expectations quickly.
- Use PPO on discovery, demos, and proposals to keep meetings short and goal-oriented.