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How to Set Your Agenda and Move to Discovery
There was a moment where the majority of outreach was actually not done via sequences and cadences. Now every prospect is used to getting the exact same 10 step drip three days apart per email with the same sort of feel between touches. Purpose plan outcome is an extremely flexible agenda that you can use at any point in your sales cycle on a discovery call. The plan is to get to know their business first via questions before going and showing them a demo.