30 Minutes to President's Club | No-Nonsense Sales cover image

Playbook: Top 10 moments that change the way we sell

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

How to Communicate With a Multi Threaded Buying Committee

Morgan: Make sure that the content of your message, the business impact, the problems you can solve are kept intact. Morgan's way of doing this is by asking their champion one quick question. "I'm curious as you go into this meeting with your CMO," he says. 'How are you going to justify this thing internally'

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