B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

May 30, 2023
47:44

Podcast summary created with Snipd AI

Quick takeaways

  • Efficient marketing involves aligning tactics with goals to maximize impact and minimize resource wastage.
  • Transitioning from hands-on execution to a strategic role requires identifying key tasks for personal involvement to maintain balance.

Deep dives

Efficiency in Marketing

Efficiency in marketing means ensuring that the tactics and strategies employed align with the goals set, minimizing wastage of resources by focusing spending on impactful initiatives. It involves measuring the return on investment for each marketing dollar spent and ensuring a positive return, ideally exceeding the initial expenditure.

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