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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

The Benefits of Having a Small Community of People

Pranew: I tried to have like a small community of people that I feel like if I ask them something, I know the answer right away. "I'm not a big social media person, and I'm not abig, you know, large community gal," he says. The relationship side of it is more, how do you get 10 people in a dinner to talk about the shift that they're going through? 'We all know we're in it, you either were in it or in it now,' Pranew adds.

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