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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Market to SMBs and Enterprises

Shantel: Most of us are going to need to learn by doing. Join the X-Men 5 community and watch the B2B marketing playbook. What does efficiency mean in marketing? Kyle: Just doing more with less resources doesn't have a right answer, but what does it mean to be efficient? Shantel: Let's put this team out tomorrow morning.

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