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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

The Reality of Being a Manager

As you grow and as your team grows, you spend less time being tactical. You can still pick things like one thing that you want to make sure you're tactical on. But 90% of my day to day is all strategy or trying to align between exec members. How much is enough? For example, going from product marketing to head of marketing without any exposure to the nuts and bolts of demand? Jen, what do you do? This is a great question. I've been through this too.

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