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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Hit Your Goals in B2B Marketing

Kyle Lacey: efficiency means you pick a metric and measure yourself by it. Chantal from Demandwell: My favorite message is from a guest after, whoa, people actually listen to your podcast. And they're like, I'll take that to the bank. But I gotta hang up because Mo, this guy's gonna pee on my leg. So we're gonna take Mo out.

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