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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Assess People in a New Team

"I was lucky that I got feedback from the past marketing leader on where the team sits," Dave says. "You have to have like the, here's this roles and responsibilities ... And then you have to have a system of like measuring and grading the team" He adds: "Half of people don't think they fully understand that half of a marketing leader or any performance leader is management."

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