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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Measure Your Team's Performance

For those who were held to a number, tracking how they're performing against that number every single week is like very black or white. If you're not studying objectives for your team, how the hell are you going to communicate what you're doing to your CEO? I've never been in a situation where I've not had goals aligned. The hard part is when the metrics are wrong.

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