The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Put Points on the Board Quickly

Re-organ the team, pick a metric you think you can hit. Take ownership of something that you believe is not being utilized as well. For us it was enablement. So we moved the enablement team over to marketing in the first 30 days that I was there. Let's dive into gong, let's set up some trackers and make sure that we're improving the funnel at certain stages.

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