B2B Marketing with Dave Gerhardt cover image

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Structure One on One Conversations

"If you want someone to succeed, you have to tell them exactly what that looks like or else they can't read your mind," she says. "This is the first leadership role that I have started to take that approach of you, direct report, are responsible for the one on one that we have."

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