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#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Be an Efficient Marketer

Marketing expert: 70% of the budget should be used for demand and revenue generation. At less than me, it evened out to like 72%. "I've always been more on allocating budget to brand and revenue," he says. The board does not care if you do a board game or a Golden Lama in order to hit your revenue number.

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