Three Rules

Chris Baca on The Business of Coffee

Feb 13, 2019

01:12:59

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Highlights

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Episode notes

Do You Have a Vision Statement?

03:28

Making More Money Is the Same as Making Six Figures

03:08

Social Media Is an Over Correction

01:35

Introduction

2min

Social Media Is an Over Correction

2min

Are You Trying to Force Your Own Will on the World?

3min

I've Been Enchanted by Coffee Since Day One

4min

Coffee Is More Important Than Your Needs for the Day

2min

I've Been a United States Breesto Championship Finalists Three Times.

4min

How Long Did It Take You to Feel Like You're an Expert?

3min

You Don't Have to Be the Best Guitarist in the World

2min

Video Premiere Parties

2min

10.

How Do You Detach Yourself From the Numbers?

4min

11.

Making More Money Is the Same as Making Six Figures

3min

12.

The Biggest News in the Coffee Market

3min

13.

Why You Shouldn't Start a Startup Just for the Money

2min

14.

Why Are People Protesting Bluebottle?

2min

15.

Culture Is Scalable

3min

16.

We're Going to Offer Profit Sharing to All Our Employees

2min

17.

Are You Taking Vacations?

2min

18.

Are You Scalable?

3min

19.

Is There a Negative Side That Comes With Performance Reviews A?

2min

20.

You Need to Give People That Pass

2min

21.

How Do You Know Where to Invest Your Time?

3min

22.

Skateboarding and Vidios - What Gets You to Keep Making Videos?

2min

23.

Is There a Way to Balance Your Life?

2min

24.

Take One Day Off a Week

4min

25.

Do You Have a Vision Statement?

3min

26.

How to Start a Podcast, You Don't Need to Know Your Values

3min

27.

Is It Easier to Just Cut Ads Out?

3min

28.

You're a Great Fit for Your Coffee Business

3min

Chris Baca is a three time US Barista Championship finalist, YouTuber, and cofounder of Cat and Cloud Coffee. In this episode we talk about how he got into the coffee business, the importance of authenticity, and how his employees’ well being drives their company.

Find Chris here: https://www.youtube.com/realchrisbaca and https://catandcloud.com/

Support this podcast & get exclusive videos only on Patreon:
http://patreon.com/mattdavella

Episode Highlights:

01:15 - “Adding Value”
04:31 - Chris and his coffee company
10:12 - Starting simple and not trying to over-optimize
12:25 - Being a 3 time finalist in the US Barista Championship
20:41 - Making skate films and video views
25:02 - It’s not about the numbers, it’s about the people
33:28 - Authenticity and caring for your employees
52:30 - Hustle vs. life balance
59:10 - Advice for people looking to start a business