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Chris Baca on The Business of Coffee
Three Rules
How Do You Know Where to Invest Your Time?
How do you know what's worth putting your time in if it's a side project or something that is not necessarily going directly into your business? Right? So we divied the business up pretty cleanly. Jerrid manages the retail arm of the business, and he works most closely with the cafes. I head up the wholesale portion of the business. The youtube is just kind of my fun way to have some, some bit of autonomy and express things that sometimes are in the same vein as what we do in our business. Sometimes i just might want to make something that has no, like, no cross over with coffee, absolutely nothing to do with my business, and just be just super
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