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4min chapter
Chris Baca on The Business of Coffee
Three Rules
I've Been Enchanted by Coffee Since Day One
A lot of people see employees, especially low wage employees, as a commodity. They can add something outside of simply just fulfilling tasks if you own a company. Our mission is to leave people happier than they were before. And for some people that we come into contact with, giving them coffee in a non-judgmental way will make them feel better.
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