3min chapter

Three Rules cover image

Chris Baca on The Business of Coffee

Three Rules

CHAPTER

Do You Have a Vision Statement?

If you don't have your mission statement, your values, like what you stand for, it needs to be concrete. You have to write it down. And getting those ideas on paper is in edibly hard. So we spent a weird camping vision quest kind of thing,. We just went off the grid for a couple of days and kicked the ball around. Then brought it back home, white boards, paper, different words, like sentences. It's every time we do something like that, our initials were kind of gunshot. i'm just like, wa, it blows me away. That's gerat.

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