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Chris Baca on The Business of Coffee
Three Rules
Culture Is Scalable
"It's a difficult world to navigate. Its identifying authenticity and andti true real life authenticity, and not the fake authenticity that is manufactured in a board room," she says. "There are large companies that adhere to their values and can take that, take that and and run with it." 'I think people do a really poor job of it,' he adds.
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