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3min chapter
Chris Baca on The Business of Coffee
Three Rules
Making More Money Is the Same as Making Six Figures
I think it's very easy to get up in just the numbers. When you start, when you make six figures, and then it's al, i guess i'll just keep making more. Our main metric of success isn't to be the best coffee company in the world or to have the fanciest store. We want to give people a great environment, but we have a totally different success metric fham those people. And that's another thing that actually helps us as a business in that, like, comparison zone.
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