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Lochhead on Marketing

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Nov 16, 2022
01:37:55

Podcast summary created with Snipd AI

Quick takeaways

  • Creators should prioritize making a meaningful impact over chasing fame and popularity on social media.
  • Freedom and agency are crucial for creators to maintain authenticity and independence in their creative pursuits.

Deep dives

Challenge the Traditional Path

Creators are urged to challenge the traditional path of chasing followers and likes, shifting focus to make a living from their art without compromising their integrity. Rather than following the herd in creating mundane, repetitive content for social media algorithms, creators are encouraged to stay true to their craft and prioritize making a meaningful impact over seeking fame and popularity.

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