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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

Instead of Monetizing Enemy, Monetize Insight

The people who talk about that you have to be authentic, they're the most inauthentic fucks in the world. I saw someone posting authentically about like dealing with depression and mental health. And alongside the post was this photo of them looking sad. So they hired a pro photographer to take photos of themLooking sad so they could authentically talk about mental health. Instead of monetizing envy, monetize insight.

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