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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

What Is Category First, Brand Second?

The way the human mind works is category first, brand second. We have to know what it is before we want it from somebody. What percentage of creators know what a full stack developer is? Very few. This has been going on in services businesses for decades. And here's why I've never gone to a PR firms website and had them say, "We are a part service PR firm"

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