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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

What Are the Four Circles?

The four circles are monetize, market, product, and mindset. I would actually add one more circle because this is something I started seeing happen a few times or actually many times. It's the common secrets of the fourth. So what the connecting of those four things solves a problem? Yes. What's that problem? In the eyes of the consumer, in this case, the creator. Yeah, not you as the creator, but the creator as your customer client. And then I stopped caring about is my podcast growing or andI stopped caring about any of the sponsors or any other shit. Let's play a game of thinking catch. When you let's listen to the words, how

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