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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

Category Pirates - What Makes a Hit Record and What Doesn't

" category pirates" is a collaboration with Eddie Eun and Nicholas Cole. "We want to understand, okay, well, what makes a hit record and what doesn't," they say. Nonfiction books are a proxy for why certain ideas succeed and why others don't. The data that you had in terms of like what categories work and then how it combines with obvious, not obvious.

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