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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

What Kim Kardashian Does in Front of Lamborghinis Is Creating Enemies

A lot of these online hustle porn creators and their courses, I can count on like one hand, the number of courses that have good word of mouth. A lot of it was created by marketers who didn't understand product. And this is the Kardashianization of all of this stuff. In order for that influencer hustle porn model to work, what they need to do is create envy.

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