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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

The Subtle Art of Not Giving a Fuck

In Snow Leopard, we have a whole chapter on the first category science research project ever done on the top 500 best selling nonfiction books of the last 20 years. The book has sold tremendously and it's obvious obvious. Would you put atomic habits in the same category? Atomic habits is it non obvious obvious, but we'll get to that in a second. A great example of this is Malcolm Gladwell. Malcolm's built a career on non obvious insights. So he teaches you some things that are valuable, but he doesn't teach you how to be Gladwell.

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