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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

Nonfiction Business Books - Why Did You Give This Away?

"We're in the creation business. Our mission is to inspire others, other legendary creators to do their thing and have radical, embarrassing success doing it," he said. "If somebody wrote a book based on some of the teachings and it outsold anything we ever did by a hundred X, we'd be fucking stoked."

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