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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

The Ultimate Question for Every Creator Market or Entrepreneur

The unlock goes like this. You want to be a thought leader. You must have leading thoughts. That's why we get into in the book and I'm happy to go through it in detail. If you like, how to actually think. What I'll say as a start point is thinking about thinking is the most important kind of thinking. And many people consider Roger Martin to be the number one management and business thinker today. Many people consider him the quote unquote new Peter Drucker. Regardless of what you consider Roger, hard to argue that he is not a smart guy. He's written a new book. I highly, highly, highly recommend.

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