3min chapter

Lochhead on Marketing cover image

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

Do I Want to Make a Giant Difference? Or Do You Want Followers?

"If you want followers, it's simple. Get on TikTok and twerk," says the author of a popular podcast. "Being fucking famous sucks nuts", he adds about people who think they need fame to be successful. The difference between missionaries and mercenaries is as important as whether or not someone has any talent at all, writes John Sutter.

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