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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

The Unlock of the Content Pyramid

If you're going to be radically successful as a creator, you must become known for a category that you own. The way you get there is some magical combination of obvious and non obvious. You can have an obvious with a non obvious. And so now Gladwell is positioned himself as a snow leopard. He's in a category of one because he is a thinker about the human condition.

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