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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

Is Your Point of View for Creators?

I think for anyone listening, this is going to be something that they're going to just repeat again and again because we're watching a master in action. So let's do an exercise because I think I would love to walk you through how I thought about it from reading the book. And then you tell me where I'm doing it right or wrong. We've done in terms of trying to figure out how do we design a category on this.

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