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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

CHAPTER

What's Your Favorite Category Designer?

Jason de Fil: The first category designer I fell in love with is a little boy's Muhammad Ali. Steve Jobs isn't the most impactful entrepreneurial technology category designers, he says. Sarah Blakely insisted that she made a better girdle than Spanx and said it was not a girdle but shapewear. Grumpy Old Geeks host Tim Kagan has just launched a new podcast called boot up 10 minutes or less.

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