B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

Aug 1, 2023
55:53

Podcast summary created with Snipd AI

Quick takeaways

  • Snowflake used personalized ads to target prospects and accelerate the end-of-quarter sales cycle.
  • Companies should focus on a unified outcome like pipeline coverage to measure progress and improve performance.

Deep dives

Account-based marketing success: The End-of-Quarter Flurry

An effective tactic used by Snowflake's sales development team to accelerate the end-of-quarter sales cycle. They targeted active prospects who had not yet responded to their outreach and served them personalized ads to prompt action. This resulted in an increase in meetings and helped Snowflake achieve their quarterly goals.

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