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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

The Power of Attribution and Measurement

The book is split out into four parts. Part one is why, part two is who and what? Part three is how and part four is scale. So let's go to my favorite section in the Y, which is attribution and measurement. And you have this great title of chapter three, which is forget attribution and focus on metrics that matter. Yeah. I love that you picked that chapter out because personally it's one of my favorites.

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