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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Build an Account List That Works for You

There's an account propensity score that we use, and that's just a basic ICP fit. Does it look like another customer that we have had? Does it make sense for us to sell to? And that accounts for the main allocation of accounts to sales reps,. That's our named account list. So that's at the broader company level. There's far more than 9,000 accounts. It's snowflake is targeting from that perspective.

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