2min chapter

B2B Marketing with Dave Gerhardt cover image

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Drive Revenue in a B2B Context

Marketing and sales teams need to be aligned for them to work well together. CMOs can start by finding someone who sees the vision they see, then tap into leadership side of company. "When you're aligned at this level, this is where it all comes back to," says Mark Wahlberg.

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