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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Measure Sales and Marketing Success

The book is like your map of the, I guess, buyer's journey or just how you're gonna measure sales and marketing. Target accounts, engage accounts, working accounts, meeting accounts, opportunity accounts, one accounts. And so many companies would just benefit from like, hold on, what's our, like, we try to do too many things. Like that funnel might have a hundred steps.

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