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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Write a Book

I was hired with the lens of, hey, we really want somebody to come in and integrate ABM with SDRs. And I started down that path about six months before Travis and his boss, Lars Nelson, joined the company. The most important step in the process is that table of contents piece. Why are you writing this book? Who are you writing it for? Build your skeleton. Then from there, it's plugging and chugging and it's that daily workout routine of just getting words on paper.

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