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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Reach Out to Customers and Prospects

Snowflake CEO: "The most valuable input of data is conversation with the sales team" He says you have to treat your customers and future customers as humans. Do a little bit of research about them before you send a cold email, he adds.

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