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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Be a Successful Account-Based Marketing Leader

The book is for people who have a bias toward action. It's flexible, right? You can run it how you need to for your organization. Does the go-to-market motion of the company matter? Like, I think you can take a bunch of different things from this book.

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