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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

The Unpacking of the Account Identification Process

SAS founder and CEO of Snowflake, Travis Vanderhoof, talks about the importance of account identification. He says companies need to focus on their target addressable market rather than trying to sell to all different industries at once. VanDerHooper: "There's a massive difference between leads and qualified leads that are relevant"

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