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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

The Mystery of ABM

Hillary runs ABM at Snowflake and Travis is responsible for global ops. Hillary: "There's a lack out there of people sharing tactically what's worked for them, how are they actually executing" Travis: "I've been working with revenue teams and specifically focused on the sales development function for over a decade now"

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