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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Measure Your Account Visits

At Snowflake, any given day of the week, Hillary's team is targeting a universe that we all agree on that has 9,000 companies in it. We care about other companies as well, but that is what feeds that funnel that you're referring to in the book. The thing I'll share too on engagement is there's a difference between targeting and engaged, right? And so I would define engaged as them showing interest in you, whereas targeting is you showing interest in them.

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