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#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

CHAPTER

How to Sell a Highly Valuable Considering Product

If you don't have that, you're not ready to buy this book. You need to go figure out product market fit. It goes back to the old school bash-o technique of why you can sell to these people. If someone opens an email or looks at an advertisement in B2B, I think today, as a buyer myself, I gloss over it. But if you're selling a highly valuable considered product, you can make much easier purchasing decisions for something that costs less.

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