Pattern Breakers Christopher Lochhead: Why Legendary Startups create Categories
12 snips
May 17, 2021 AI Snips
Chapters
Transcript
Episode notes
Creating vs. Competing in Markets
- Competing in an existing market category is one skill; creating or redesigning the market category is another and more vital skill.
- Legendary entrepreneurs aim to create new categories instead of merely competing within existing ones.
Startups Must Design Categories
- Startups should focus on category design, starting movements rather than competing in existing markets.
- Market size emerges as the movement grows, not before the innovation exists.
Jack O'Neill's Surfing Innovation
- Jack O'Neill invented the wetsuit to surf longer in cold water without leaving to Hawaii.
- He evangelized the future by promoting the ability to surf longer, not the technical specs of the wetsuit.