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Christopher Lochhead: Why Legendary Startups create Categories
Pattern Breakers
Finding the Weakness in Their Strength
If the company idea is valid, by definition it has to have a provocative point of view. And you think about it, there's no excuse not to have a point of view that's different. You want to be the entrepreneur that is driving that thinking. A demarcation point in language creates a demarcation points in thinking and value.
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